With the knowledge that the overwhelming majority of duplicate content isn’t created with the specific intent to plagiarize, it’s safe to say that there’s more of it out there than you might expect.
In fact, according to an on-page SEO study conducted over two years, 29 percent of the 800,000+ pages crawled contained duplicate content.
Simply put, it’s staggering to extend those numbers to the scale of all businesses with digital presence and think about how many of them are unwittingly seeing their search engine prowess hobbled by bad content practices.
Some duplicate content issues are easier than others to fix. See if your site is victim to any of the common offenders: