411 Website Design Tips, Tricks, News & Training
Web design information, tips, trciks and training.
During these trying times, businesses and managers are looking for strategic ways to stabilize their digital marketing efforts. With budgets being locked away for safekeeping, there are only so many marketing channels available for businesses to thrive in without having to give up large expenditures. Organic search traffic is one
If you’ve tried your hand at search engine optimization, you may be familiar with the importance of having keyword-optimized content and quality backlinks to your website. In addition to content and link-building, the technical aspect of your website is also important and should not be overlooked. That’s where Screaming Frog’s
Broken link building comes down to the following three steps: 1. Find outbound links to dead pages. The fastest free tool for finding outbound links to dead pages is the “Check My Links” Chrome extension. Find broken links by scraping resource pages or other pages in your niche with lots
Free Advertising on Search Engines and Social Media When done right, content marketing supplements your paid ads and can even replacement completely–for free. Google loves great content. Once it’s written, shared, and starts ranking well, the work is essentially done. The only thing that content marketing costs is the time
What is Local Backlinking and Why Do You Need It to Compete? Backlinking is the practice of obtaining links that point from another website to your site. Local links refer to backlinks from sites that service the same area as your campaign. They have an advantage over other links in
With the knowledge that the overwhelming majority of duplicate content isn’t created with the specific intent to plagiarize, it’s safe to say that there’s more of it out there than you might expect. In fact, according to an on-page SEO study conducted over two years, 29 percent of the 800,000+
You’ll then be asked for more details, such as your most recent, updated website, your phone number, and the category/industry your business falls into. Make sure these are all as accurate as possible, as any discrepancies can prompt the need to make changes down the line, which will then need
SEO is Ever-Evolving What it takes to get content to rank has been evolving since the creation of search engines. As search engines get better, what they look for in a piece of good content has changed. Some take this to mean that, eventually, they’ll get so good that we’ll
Schema and Business Benefits The contextualization of search results is helpful on its own, but when optimizing a business site, the rewards of using schema markup can go even deeper. Google actually gives priority to “rich results” (formerly known as “rich snippets” or “rich cards”) when returning information. And perhaps
Your readers aren’t experts. You want your readers to comprehend your writing. Don’t write for experts. In general, people on the internet tend to enjoy reading content written at about a 9th-grade level. This means short sentences. It also means you don’t need to use a lot of twenty-dollar words.