Schema and Business Benefits The contextualization of search results is helpful on its own, but when optimizing a business site, the rewards of using schema markup can go even deeper. Google actually gives priority to “rich results” (formerly known as “rich snippets” or “rich cards”) when returning information. And perhaps
Your readers aren’t experts. You want your readers to comprehend your writing. Don’t write for experts. In general, people on the internet tend to enjoy reading content written at about a 9th-grade level. This means short sentences. It also means you don’t need to use a lot of twenty-dollar words.
Google is pushing booking and scheduling services through local search results. In the spirit of making all of our searches quick and user-friendly, Google is now showing “book” or “schedule” buttons on some local search results. Businesses that offer online scheduling can integrate their software with the Reserve With Google
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